Disrupt in CX

Investments in CX transformation & Automation help achieve business goals across the customer journey.

Learn how CX disruption could benefit your business.

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Disrupt in CX

Investments in CX transformation & Automation help achieve business goals across the customer journey.

Learn how CX disruption could benefit your business

Image Description
Problems that we solve

Disruptive digital technologies have changed the dynamics between consumers and companies, the way they interact with. As a result traditional frameworks and approaches of sales, service or support have become obsolete.

Customer Experience Lab’s design led tech consultancy helps enterprises curate a winning design leading to a great CX, lower acquisition costs, lower cost to serve and increase lifetime value of customers.

Digitize

Large businesses that operate under the traditional format have the need to digitize to provide better CX, serve even more and lower costs.

Operationalize

Digital startups that disrupt brick & mortar business models have the need to address profitable unit economics, automate to scale and Operationalize customer journeys for a superlative CX

How we do?

Solutions
  • Awareness & Consideration

    Most organizations face a challenge of managing multiple Ad platforms, multiple bid strategies, retargeting over multiple ad aggregators. Resulting in not only a duplicate spend but also the audience have a fragmented experience. Neither does the business has a real time view of which channel, which content and which spend is performing for the business.

    Customer Experience Lab, helps Design & implement a centralized Data Management Platform. create target audiences based on a combination of in-depth first-party and third-party audience data; accurately target campaigns to these audiences across third-party ad networks and exchanges; and measure with accuracy which campaigns performed the best.

  • Engagement, Acquisition & Transaction | DX

    Your bid strategy & Web activity makes sure you have a healthy base of visiting to your company (Web, mobile, offline). Engagement is key in making sure that your visitors convert to transactions. Your clicks convert to dollars.

    Digital strategists at Customer Experience Lab help your organization to design & implement tools to automate the right digital audience engagement for the desired conversion goals. Powered by in depth analytics, A-B testing & a real time view of campaign performance, Modern marketers can measure which content, which channel and which engagement strategy is providing a better ROI.

  • Engagement, Acquisition & Transaction | Communication

    Communication plays an important part in adding to the conversion rate in your customer acquisition process. Most businesses face challenges with marketing & Communication center being addressed as silo departments, with siloed metrics, siloed data flow, siloed tech leading duplicacy, higher costs, inefficiencies & overheads.

    Design engineers at Customer Experience Lab, help organizations implement tools and the apt design to help increase conversions. The research approach helps arrive at the right time and the right mode of communication among systems, reps and customers to help address higher conversions, faster sales velocity and lower acquisition costs. Ultimately your unit economics also depends on the Cost at which you acquire a customer.

  • Chat-O-mate

    AI, Bots are the tech innovation of the moment. While technically it helps automate customer interactions with the agent, inapt application would mean a serious damage to the experience.

    Customer Experience Lab, helps organizations plan when & what to Bot-o-mate. Operational research helps understand touch points of data-alone and those touch points that have a high emotion. An intelligent design and play of technologies addressing emotions and data is what would lead to a successful and result oriented Bot-o-mation.

  • Augmented Chat

    Enterprises often face the dilemma when to & whether to bot-o-mate or not ? The time, effort and the cost from chances of error for the bot-learning is quite immense and is the sole reason of why a bot-o-mation is a success for the business.

    Customer Experience Lab, helps organizations implement augmented chat strategy. Design and plan for a tech stack in a such a way to address Bots to attend to conversations and seamlessly confer with a live agent for an incident of failure … makes the bot infra learn and integrate seamlessly in the organization.

  • Asynchronous Messaging

    Design & implementation of centralized Data Management Platform. create target audiences based on a combination of in-depth first-party.

  • Omni Channel Communication Orchestration

    Design & implementation of centralized Data Management Platform. create target audiences based on a combination of in-depth first-party.

  • Retention & Re-engagement

    Design & implementation of centralized Data Management Platform. create target audiences based on a combination of in-depth first-party.

Talk to our CX Strategist for an evaluation